Recently, Suzhou Zhongye sauna equipment Co., Ltd. (hereinafter referred to as "Zhongye sauna") announced its official entry into the overseas short video social platform TikTok, marking an important step for this leading domestic far-infrared health solution manufacturer in the field of international marketing. Nakano sauna's entry into TikTok aims to further expand its overseas market share and enhance its brand's international influence through this globally popular social media platform.
As a domestic and international manufacturer of far-infrared health solutions, Nakano sauna has always been committed to the development of human health and wellness. The company designs, produces, and sells a series of health equipment, which is exported to more than 50 countries and regions including Europe and America, and has obtained international safety certifications such as CE, ETL, and ROHS. By joining TikTok this time, Nakano sauna will fully utilize the platform's short video sharing, creative expression, and social interaction functions to showcase its high-quality far-infrared sauna rooms and other health equipment to global users.
As a short video sharing platform developed by ByteDance, TikTok has quickly become popular around the world since its launch, with more than one billion active users. Its unique short video format, creative expression, and strong user interaction make TikTok an ideal choice for brands to conduct international marketing. After joining TikTok, Nakano sauna will attract the attention of overseas consumers by releasing a series of creative short videos to visually showcase the practicality and design details of the products.
According to the person in charge of Nakano sauna, the company's entry into TikTok this time is not only to enhance brand awareness, but also to establish closer connections with overseas consumers through this platform. Through short videos, Nakano sauna can more intuitively showcase the product's usage scenarios and effects, helping overseas consumers better understand the product's features and advantages. At the same time, TikTok's social interactivity will also provide more marketing opportunities for Nakano sauna, such as live streaming sales, user comment interaction, etc., further improving product conversion rates and sales.
In order to better adapt to overseas markets, Nakano sauna conducted thorough market research and preparation before joining TikTok. The company has a deep understanding of the needs and preferences of overseas consumers, and has developed targeted marketing strategies based on the characteristics of the TikTok platform. At the same time, Nakano sauna has strengthened its cooperation with the TikTok platform by participating in various marketing activities organized by the platform to enhance brand exposure and user stickiness.
Looking ahead to the future, Nakano sauna will continue to deeply cultivate overseas markets, continuously optimize products and services, and meet the health and wellness needs of global consumers. With the help of social media platforms such as TikTok, Nakano sauna believes that it will be able to go further and more steadily on the path of internationalization.
The successful entry of Nakano sauna into the TikTok platform not only injects new vitality into the company's own development, but also provides international marketing experience for other domestic enterprises to learn from. With the continuous deepening of globalization and the rapid development of social media, more and more Chinese companies will choose to go to the world stage through platforms such as TikTok to showcase the charm and strength of Chinese brands.