According to the latest report by the QYResearch research team, "Global Modular Indoor Sauna Market Report 2024-2030," it is expected that the global modular indoor sauna market size will reach $690 million by 2030, with a compound annual growth rate (CAGR) of 1.7% in the coming years.
According to the research conducted by QYResearch's leading enterprise research center, modular indoor sauna manufacturers worldwide mainly include KLAFS 、SaunaDoctor、Harvia、Saunaking、Sunlighten、Zhejiang HealthyStar Technology、Taiyi、Jiangsu Joda Wellness、Sawo、Gmoyo Wait. In 2023, the top five global manufacturers will hold approximately 38.0% of the market share.
In terms of product types, traditional sauna rooms are currently the most important sub product, accounting for approximately 53.6% of the market share.
In terms of product applications, household use is currently the main source of demand, accounting for approximately 39.5% of the market share.
Main driving factors:
Health and wellness awareness continues to increase: People are increasingly aware that regular use of saunas is beneficial for health, such as improving cardiovascular health, detoxification, relieving stress, and muscle relaxation, which is driving demand. As more and more people prioritize their health, the popularity of indoor saunas is also increasing.
The urbanization process is accelerating, and residential spaces are becoming increasingly compact: With the advancement of urbanization and the increasing compactness of residential spaces, the demand for modular solutions suitable for small homes and apartments is growing. The design of modular indoor sauna rooms saves space and caters to this trend by providing healthy solutions that do not require large spaces.
Technological progress and customization: Technological advancements have made it possible to provide more customizable and energy-efficient saunas. Intelligent control, infrared heating system, and customizable interior design are very attractive to consumers seeking personalized health experiences.
Family health spaces are becoming increasingly popular: the trend of creating dedicated health spaces at home, including gyms, meditation rooms, and saunas, is on the rise. Modular indoor saunas are becoming a popular addition to these home health spaces, thanks to people's pursuit of convenience and privacy.
Increased disposable income: The increase in disposable income, especially in developed regions, enables more consumers to invest in luxury home facilities, including saunas. The continuous growth of the middle class in emerging markets further supports this trend.
Main obstacles:
High initial cost: Modular indoor saunas are often expensive, which is a major barrier for consumers, especially in the residential market. The high upfront costs may deter potential buyers as they may perceive saunas as luxury items rather than necessities.
Space limitations: Indoor saunas require sufficient space at home or within facilities, which may be a limitation, especially in urban areas where living spaces are typically small. Consumers may find it difficult to allocate the space required for installing a sauna room.
Energy consumption and operating costs: Sauna rooms require a large amount of energy to maintain high temperatures, resulting in increased electricity bills. Concerns about energy consumption and ongoing operating costs may deter environmentally conscious consumers or those with limited budgets.
Maintenance requirements: Regular maintenance is a necessary condition for maintaining the good condition of the sauna room, including cleaning, wood treatment, and electrical inspection. The workload and cost required for maintenance may deter potential buyers who prefer low maintenance health solutions.
Market saturation in developed regions: In mature markets such as North America and Europe, the demand for modular indoor saunas may have reached saturation. As the market becomes saturated, growth opportunities may be limited, especially in areas where health and home facilities are already common.
Economic recession: During economic downturns or downturns, consumers often cut back on discretionary spending, including luxury items such as saunas. Therefore, the market is easily influenced by economic cycles, and during periods of financial uncertainty, demand may decrease.