On September 2, 2025, Shanghai - With the upgrading of health consumption and the popularization of smart homes, the Chinese home sauna market is experiencing explosive growth. According to Mordor Intelligence data, the market size of Chinese home sauna rooms is expected to reach 2.8 billion US dollars by 2025, with a compound annual growth rate of 9.2%. Among them, intelligent temperature control systems and multifunctional integrated designs have become mainstream demands.
Technological iteration gives rise to new consumer scenarios
At the recently concluded 2025 Shanghai International Health Industry Expo, the "Fourth Space" concept sauna room exhibited by companies such as Xuzhou Kangzhiyuan has attracted attention. The product is equipped with LCD touch screen, Tiktok live broadcast interface and voice temperature adjustment function, which supports user defined temperature curve and fragrance system (such as releasing lemon grass essential oil at 60 ℃, switching cedar fragrance at 80 ℃), and can even link the intelligent toilet to monitor sweat composition.
The young wealthy view saunas as a center for family health management, rather than simply a leisure tool, "said the organizer of the exhibition
Frequent installation chaos and urgent need to improve industry standards
However, there are many hidden dangers behind the wild growth of the market. The reporter's investigation found that a certain owner did not install a moisture-proof layer during installation, resulting in the cracking of wooden boards in a Canadian cedar sauna worth 80000 yuan within six months; Another consumer reported that the voice control system frequently malfunctions in high temperature and high humidity environments, and the manufacturer refused to provide warranty on the grounds of "non-standard usage scenarios".
Experts from the China Building Decoration Association remind that the installation of sauna rooms must meet the third level moisture-proof standards, and it is strictly prohibited to install them in basements or balconies. It is recommended that consumers prioritize manufacturers who have passed ISO 9001 certification and provide a warranty service of at least 5 years. ”
Regional market differentiation: The Yangtze River Delta leads the way, with huge potential for sinking markets
From a regional distribution perspective, the Yangtze River Delta region holds 60% of the market share for family saunas, with a target allocation rate of over 35% for high-end residential projects in Shanghai and Hangzhou. At the same time, demand in third - and fourth tier cities is rapidly rising. A dealer in a county in Hebei Province revealed that "sales in the first half of 2025 will increase by 210% year-on-year, and infrared saunas are more favored due to their energy-saving advantages