According to authoritative reports, the global sauna market is expected to reach $674 million in 2024 and is projected to expand at a compound annual growth rate of 6.54% to $1.19 billion by 2033. The growth momentum mainly comes from the improvement of health awareness, the increase of disposable income, and the demand for personalized home furnishings.
From the perspective of product types, traditional saunas still dominate, but infrared saunas have significantly increased their penetration rate in the home market due to their advantages of energy saving and fast heating. The commercial sector holds a 60.5% market share, with hotels, gyms, and health resorts becoming the main purchasers. In the regional market, Nordic countries maintain a leading position with their profound sauna culture, while the Asian market has the fastest growth rate, with an average annual increase of over 15% in the installation of family saunas in China, Japan, South Korea, and other places.
Industry analysts point out that the integration of technological iteration and healthy tourism is the future trend. For example, intelligent temperature control systems, aromatherapy integration, and the hybrid format of "sauna+light food" are reshaping the consumer experience, driving the industry to evolve towards high-end and scenario based directions.